Nonprofit organizations are driven by a social cause. They help families in need, repair communities, teach children new things, and give hope to those who need it most.
Alicia White, the founder and president of Project Petals, had all of this in mind when starting her nonprofit. She is an advocate for all those living in low-income and under-resourced communities. Not only is she an entrepreneur, but she has also worked with the United Nations and done grant work with domestic justice civil rights issues within her community.
BLENDtw had the opportunity to interview White regarding her history with Project Petals and moving forward with her program.
1.) You started Project Petals with the vision to help low-income and under-resourced communities. Can you tell us a bit about what the process of starting up a new business was like? What were your struggles along the way?
The process of starting my organization has been rewarding, and I learned so much through the process. My organization started out as a volunteer-led project in Queens, New York. It was important for me to form an organization to improve the environment, support communities and future leaders.
It was challenging starting my first environmental project, and I wanted to make it less difficult for anyone coming after me. Also, to help youth learn the leadership skills needed to make an impact in their communities.
Starting a new organization for me had its challenge, but I learned so much along the way. I had to essentially learn what it was to set up an organization in what felt like overnight. Through extensive research, I had to file paperwork, create a website, the logo, the structure of the organization, and just typical start-up activities fell on my shoulders.
Like most black women founders, my biggest struggle was finding and securing funding. For example, in 2019, Black-led organizations received less than 4% of grants and funding. That percentage dwindles when you are a woman.
2.) COVID-19 has been challenging for many small businesses and has caused people within many communities to struggle to make ends meet. How have you seen this affect them and what has Project Petals been doing in response to this?
COVID-19 has hit the communications that my organization works, extremely hard. My organization had to change from working on the ground with large amounts of volunteers to working remotely, with fewer volunteers on the ground.
Through all of this, we were still able to support our community leaders and neighborhoods with the tools and resources that they need to improve their environments. Like every other organization, we have to abide by COVID-19 safety restrictions and guidelines to keep everyone safe while still actively providing the services that are needed to make an impact.
3.) Going forward with Project Petals, what do you envision with your company? Where do you see it going in terms of growth?
I see Project Petals eventually moving to a national scale. The need for environmental support and community development is needed now more than ever. With the climate crises on the brink of causing further catastrophe, it is vital that Project Petals is able to serve as many communities and leaders as we can.
4.) You have a program called, “Youth Builders Program.” Can you elaborate more on what it is and what sort of programs it offers? And how this program can be of help to those participating in it?
Our Project Petals Youth Builders Program helps young people gain the leadership skills they need to improve their communities and futures. Our program connects youth in grades 4-12 to engineering, architecture, urban planning, environmental science, tech, and design professionals who can offer mentorship, experience, internships, and inspiration through monthly workshops.
We work to catalyze the next generation of environmentalists, community leaders, and professionals in these fields. Our program inspires them to develop a passion for these fields, thus working to create a more sustainable, diverse, and equitable world. One hundred percent of all of the youth show great leadership potential. We believe by fostering this leadership and giving them access to a network of professionals; we will start to build more resilient communities.
5.) Before Project Petals, what sort of jobs were you doing? What led you to want to become an entrepreneur and what advice do you have for anyone also planning to pursue entrepreneurship?
Growing up, I always had ideas that I wanted to bring to reality, but as a young person, I didn’t know how to, and I didn’t think it was possible for me to do so. As an adult, social entrepreneurship gave me the opportunity to take my ideas and actually use them to make a positive impact in other people’s lives and the environment.
If I had to give any advice, it would be to have confidence in your ideas and in your skillset as you may face many obstacles, nay-sayers, and challenges along the way. Failure is par for the course and is a good lesson plan to succeed.
We hope that by understanding Project Petals, White, and how entrepreneurs can shape the future of the community around them, we can then better understand how to make our community and the world around us a better place. Thank you to Project Petals and White for this opportunity and we hope this program thrives in the coming years!
Meet Dr. Cheryl Robinson: The Entrepreneur-Turned-Model Helping Women Embrace The Pivot
Wondering how to pivot to a new career? Check out the story of Dr. Cheryl Robinson, the entrepreneur-turned-model helping women embrace the pivot.
Dr. Cheryl Robinson is an international speaker, the founder of Ready 2 Roar, a leadership coach, and a regular contributor to ForbesWomen, where she writes about businesswomen who have successfully pivoted through their careers.
She is a clear example of a woman who does not give up when facing any inconvenience because, as she says
“When you get knocked down, you get yourself back up, dust off, and keep going.”
After imagining herself in various job positions when she was younger and trying out a few, she realized her interest in sports was even greater.
So, she went back to the East and worked in sports for 15 years, from the collegiate to the professional level.
That’s when she decided to open her own business. Moreover, Dr. Robinson decided to get a doctorate degree, making her a Doctor of Education in Organizational Leadership, to give her validity and credibility for the books she writes and the workshops she hosts.
After going through all of these different paths and accomplishing various goals, she set out to become a commercial print model.
“I set out to become a model, which is something I’ve always wanted to be, and that’s what I’m currently working on.”
So, now, at the age of 40, she signed with a modeling agency.
Dr. Cheryl has been writing for local newspapers and journals since the age of 14-15 and continued writing in college and even after graduating.
“Still, to this day, my goal is to be a New York Times best-selling author, and to do that, you have to write.”
After starting her own company, she committed to herself that 80% of her time would be spent on her writing and the other 20% on her business.
“Three months after I made that commitment to myself, I was attending an event, and I saw a woman speaking on a panel, saying she was a contributor at Forbes. I sat there thinking, ‘if she can do it, I can do it,’ so after the panel, I went right up to her and asked her how she got there.
Then, I spoke to her about my background and who I am. And what I didn’t know was that the former editor was in the room with her.
I introduced myself to the editor, who told me to send her my portfolio; three days later, she invited me for a mini-interview process, then a week later,
she called me and said ‘welcome aboard.’ ”
Based on Dr. Robinson’s experience, the best ways of changing and adapting to a new career are the relationships you make, so that it becomes easier for you to make any move in the future.
“It’s all about the quality of the relationships you foster. Ask people in the company out for a coffee. Get to know your colleagues and what they’re working on; develop that relationship, so when you are ready to make a move, you have allies to help you in your pivot.”
There are many ways to pivot in a career, but there are also mistakes that should be avoided in doing so, and according to Dr. Cheryl, “not doing enough research is one of them.”
There are a lot of industries or companies that sound sexy to work for, but the reality may be the opposite or the learning curve might be more intense than you had thought.
Being ill-prepared can hinder your development and progress.
Take the time to research what you want to get into and meet the people who’ve done it before you. Learn from their mistakes before jumping with two feet in; know what you’re getting yourself into. Dr. Robinson believes that there are some ways to know when it’s time to pivot in a career.
“If you’re not growing or being challenged in your current role, or there is an idea that you just can’t stop thinking about, take the risk and step out of your comfort zone.”
Dr. Robinson always dreamt of becoming a commercial print model, and after interviewing over 500 individuals for her column, she realized
“it does not matter how old you are. you can always pivot.”
As we grow up, society tells us that we have to reach certain milestones by a certain age. However, it’s just not realistic sometimes.
So, you have to permit yourself to be okay with not hitting certain milestones as quickly as you imagined.
Dr. Robinson has always wanted to see her face on a billboard somewhere, and as she got older, she gained more self-confidence so, at the age of 40, she said “it is now or never.”
Through networking, she met a model agent with whom she talked, did her photos, and her potential got noticed to the point where she got signed with that modeling agency; and has now booked her first gig.
With all of what Dr. Robinson has already accomplished, she still has her head on plans for the near future. Her new leadership book is coming out at the end of this year.
In the new book, she wants readers to understand that pivoting or transitioning in a career doesn’t have to be scary.
“People might get fired, get laid off, move, and then be obligated to find something else, which can seem scary, but if they see it as a positive experience, it is not. Instead, it is an opportunity to develop a strategy to get to where they want to be.”
Meet Scott Hughes: The Entrepreneur Who Built One of the Largest Online Book Communities
Are you a book junkie? Find out how Scott Hughes built OnlineBookClub, a free online community for book lovers with over 2 million members.
Are you a book lover?
If you are, then you need to check out OnlineBookClub.org, a free online site for book lovers around the world.
The online site features book reviews, book & reading forums, and useful tools that enable you to store, track and list books you have read or want to read.
Scott was only 19 when he launched OnlineBookClub.
The idea of creating OnlineBookClub originated after Scott, a book fanatic, realized that there were too many restrictions for in-person book clubs such as tight deadlines on book reading, a limited selection of books, and little freedom to pick books to read.
Scott wanted to leverage the power of online discussions and create a flexible space where people all over the world could easily find people to chat about any book at any time. That is how OnlineBookClub came to life.
Building the online platform was a rewarding experience for Scott, but it was far from easy.
For 7 years, Scott ran the business and paid himself nothing from it. During those years, he worked odd jobs to pay his living expenses and put food on the table for his two kids.
“I remember one month I had to go to the coinstar machine at the bank with my spare change on the 10th of month just so I could cover the rent, but I did it.”
The hardest part of creating the platform for Scott was finding time to run the business while juggling his day job and raising two kids. It was difficult for him to find a work-life balance but he made it work despite the hardships.
At the end of 2014, Scott finally took a leap of faith, gave up his side jobs, and went full-time at OnlineBookClub. He knew that to make it work, he had to devote himself completely to the online site.
And his efforts paid off.
The platform is thriving with over 2.7 million registered users as of November of 2021.
The revenue of the platform primarily comes from paid online advertising and professional services to authors and publishers, such as editorial reviews and manuscript editing.
Scott is proud of the work he has accomplished so far, especially of the community he has built.
“OnlineBookClub has always been filled with kind people who have a strong sense of togetherness and community. It’s like a second family for us.”
Scott’s journey has been full of ups and downs, but through it all, he is grateful for all the experiences-good ones and bad ones.
When asked to advise young entrepreneurs just starting, he has the following to say:
“The journey never really ends. If you make a million dollars, then you might chase a billion. Even if you reach all your financial goals and lose interest in that side of things, your mind will create new different goals. So it’s never about reaching some destination. When you look back on it, in many ways the most challenging times are also seen most fondly.”
He also believes that entrepreneurs need to be driven by something other than money.
“I’ve found in my anecdotal experience and just from watching the world around me that those who desperately chase money are the least likely to find it. In contrast, when you work hard on yourself and your real dreams, money chases you. Money–and even health and physical fitness–are only really ever a means, not an end in themselves. Without some kind of vision or passion to be the real end, the real goal, the real dream, it’s like driving a car with no gas.”
Scott’s story is a great reminder that anything can be achieved with perseverance, passion, and hard work.
So, if you are just starting, make sure to stay tuned for his upcoming book, “In It Together: The Beautiful Struggle Uniting Us All,” which will be released soon.
‘Halloween Kills’ Cast & Crew Explain the Slasher
Article by Riley Farrell
The cast and crew of Halloween Kills told Blendtw why the latest slasher’s gore is anything but gratuitous in a year like 2021.
Jamie Lee Curtis, Andi Matichak, Anthony Michael Hall, Kyle Richards, Malek Akkad, David Gordon Green and Jason Blum tell horror fans to expect carnage. After all, Halloween Kills must live up to its title.
Chainsaws buzzing and bats swinging, Halloween Kills is a current-day cathartic catastrophe – and no character is safe – according to producer Jason Blum of Blumhouse Productions.
Halloween Kills is the 12th movie in Michael Myers’ macrocosm, with the 13th, and allegedly final, movie coming out in 2022. When seriously injured Laurie Strode thought she killed Michael Myers after 42 years of trailing him, his annual bloodbath recommences. Sick of living at the mercy of “pure evil,” the town’s vigilantes revolt against the boogieman.
“Subtlety is not this film,” said director David Gordon Green, on fitting in as much bloodshed as possible in 105 minutes.
The cast filmed Halloween Kills two years ago and shelved it due to the pandemic, until now.
Picking up where Halloween (2018) left off, the film explores the aftermath of collective trauma, said Green. Given everything that’s ensued in the last two years, viewers do not have to live in Haddonfield to understand suffering, and inversely, resilience.
“We’ve taken a slasher movie and it’s landed in a time of cultural relevance because of our public consciousness,” said Green. “Though [the movie is] grotesque, there are moments when we feel the humanity underneath the surface of this movie monster.”
Halloween Kills brought back two characters from the 1978 Halloween in Tommy Doyle (Anthony Michael Hall) and Lindsey Wallace (Kyle Richards), the two children who Laurie babysat during Michael’s initial attack. Hall and Richards did not require much persuasion to hop on the franchise, said Green.
The callbacks of all-grown-up characters, of course, evokes nostalgia. But the twist on the trope is that, instead of running from Michael, the kids now face him head-on, said Richards. Hall, who described Halloween Kills as a “thrill ride” and “freight train,” said the slasher hinges on human resilience.
“We summoned something deep in themselves and decided to fight back, we’re not just survivors but fighters,” said Hall.
Resilience as a motif snugly fits within the cultural zeitgeist, even earning a title as Forbes’ 2021 word of the year. Though coincidental, the visceral and violent images in Halloween Kills harken to audiences’ nihilistic experiences of the past 18-months. Producer Malek Akkad said the slasher film can paradoxically be pertinent yet escapist for viewers who’ve experienced the horror genre by simply reading the news.
“It’s tough for everybody right now and this movie’s just a fun release,” said Akkad. “There’s nothing more cathartic for people watching than to see a final girl like Laurie.”
For reference, the final girl trope, pioneered by the character of Laurie Strode in John Carpenter’s 1978 Halloween, represents the heroine left standing at the end of a horror movie who is charged with defeating the antagonist. Film theorist Carol J. Clover coined the term in her 1992 book, ‘Men, Women, and Chainsaws: Gender in the Modern Horror Film.’ The final girl has been observed in many films, including The Texas Chain Saw Massacre, Alien, Friday the 13th, A Nightmare on Elm Street and Scream.
Scream queen Jamie Lee Curtis said she was unaware of the meaning and dialogue surrounding the final girl until recently. She argued, even though the trope has immense cultural significance, the original idea of the final girl is uncomplicated.
“The term is just about the tenacity of women to survive because, the truth is, women have survived through a lot,” said Curtis.
No characters know survival better than the Strode women. Andi Matichak, who plays Laurie’s granddaughter, and Curtis agreed that their favorite behind-the-scenes moment centered on feminine resilience in spite of harsh conditions.
It was a frigid 4 a.m. shoot, and the three generations of Strode ladies were alone in a truck, coated in fake blood, with only each other and a camera rig for warmth, Matichak described. This moment was the last time Laurie, Karen and Allyson were on screen together.
“It was a powerful moment to lean on each other and feel the weight of the project,” Matichak said.
Cutting through the sweet moments is the slasher at the heart of the story, said Curtis on the “high octave, frenzied” plot of Halloween Kills. For audiences who’ve lived through the chaos of the past two years, Halloween Kills should match their fast pace of existence.
“The past is irrelevant, you’re so in the present moment,” said Curtis.
THAT’S A WRAP! SHARE THE LOVE ON SOCIAL MEDIA.