Nonprofit organizations are driven by a social cause. They help families in need, repair communities, teach children new things, and give hope to those who need it most.
Alicia White, the founder and president of Project Petals, had all of this in mind when starting her nonprofit. She is an advocate for all those living in low-income and under-resourced communities. Not only is she an entrepreneur, but she has also worked with the United Nations and done grant work with domestic justice civil rights issues within her community.
BLENDtw had the opportunity to interview White regarding her history with Project Petals and moving forward with her program.
1.) You started Project Petals with the vision to help low-income and under-resourced communities. Can you tell us a bit about what the process of starting up a new business was like? What were your struggles along the way?
The process of starting my organization has been rewarding, and I learned so much through the process. My organization started out as a volunteer-led project in Queens, New York. It was important for me to form an organization to improve the environment, support communities and future leaders.
It was challenging starting my first environmental project, and I wanted to make it less difficult for anyone coming after me. Also, to help youth learn the leadership skills needed to make an impact in their communities.
Starting a new organization for me had its challenge, but I learned so much along the way. I had to essentially learn what it was to set up an organization in what felt like overnight. Through extensive research, I had to file paperwork, create a website, the logo, the structure of the organization, and just typical start-up activities fell on my shoulders.
Like most black women founders, my biggest struggle was finding and securing funding. For example, in 2019, Black-led organizations received less than 4% of grants and funding. That percentage dwindles when you are a woman.
2.) COVID-19 has been challenging for many small businesses and has caused people within many communities to struggle to make ends meet. How have you seen this affect them and what has Project Petals been doing in response to this?
COVID-19 has hit the communications that my organization works, extremely hard. My organization had to change from working on the ground with large amounts of volunteers to working remotely, with fewer volunteers on the ground.
Through all of this, we were still able to support our community leaders and neighborhoods with the tools and resources that they need to improve their environments. Like every other organization, we have to abide by COVID-19 safety restrictions and guidelines to keep everyone safe while still actively providing the services that are needed to make an impact.
3.) Going forward with Project Petals, what do you envision with your company? Where do you see it going in terms of growth?
I see Project Petals eventually moving to a national scale. The need for environmental support and community development is needed now more than ever. With the climate crises on the brink of causing further catastrophe, it is vital that Project Petals is able to serve as many communities and leaders as we can.
4.) You have a program called, “Youth Builders Program.” Can you elaborate more on what it is and what sort of programs it offers? And how this program can be of help to those participating in it?
Our Project Petals Youth Builders Program helps young people gain the leadership skills they need to improve their communities and futures. Our program connects youth in grades 4-12 to engineering, architecture, urban planning, environmental science, tech, and design professionals who can offer mentorship, experience, internships, and inspiration through monthly workshops.
We work to catalyze the next generation of environmentalists, community leaders, and professionals in these fields. Our program inspires them to develop a passion for these fields, thus working to create a more sustainable, diverse, and equitable world. One hundred percent of all of the youth show great leadership potential. We believe by fostering this leadership and giving them access to a network of professionals; we will start to build more resilient communities.
5.) Before Project Petals, what sort of jobs were you doing? What led you to want to become an entrepreneur and what advice do you have for anyone also planning to pursue entrepreneurship?
Growing up, I always had ideas that I wanted to bring to reality, but as a young person, I didn’t know how to, and I didn’t think it was possible for me to do so. As an adult, social entrepreneurship gave me the opportunity to take my ideas and actually use them to make a positive impact in other people’s lives and the environment.
If I had to give any advice, it would be to have confidence in your ideas and in your skillset as you may face many obstacles, nay-sayers, and challenges along the way. Failure is par for the course and is a good lesson plan to succeed.
We hope that by understanding Project Petals, White, and how entrepreneurs can shape the future of the community around them, we can then better understand how to make our community and the world around us a better place. Thank you to Project Petals and White for this opportunity and we hope this program thrives in the coming years!