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Q&A: Fran Hauser Demystifies the Myth of the Nice Girl

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Fran Hauser with dark hair wearing a black long sleeved shirt and grey jeans and a necklace while sitting on a white couch.
Source: Fran Hauser

Fran Hauser is a start-up investor, best-selling author, and vocal advocate for women across the globe. Her book, The Myth of the Nice Girl, is critically acclaimed and was recognized as an Amazon Best Business Book in 2018.

In her book, she places a strong emphasis on relationships in the business realm. Additionally, she dispels the myth that women have to become the person they hate to achieve the career they want.

Hauser also contributes to an advice-column for Refinery29, giving women advice on how to better navigate the business space. After the release of her book, Hauser set out on a cross-country book tour to meet her readers while also reconnecting to her roots.

On top of it all, she is a mother of two who loves spending time with her family and friends and giving back to the community.

You are a start-up investor who funds and advises consumer-focused companies, what do you look for in potential companies before investing in them?

Consumer value proposition – is the benefit clear? Do I see a high potential for product/market fit?

Is true enterprise value being built that makes the company a highly desirable acquisition target for a legacy company?

Is this someone I am going to want to spend time with?

Investing in a startup means entering into a long-term relationship with the founder.

What services do you provide to the companies you invest in?

I provide mentorship by coaching them in everything from building a team to developing a sustainable business model.

You’ve spent over 15 years in the digital media space, how have those experiences prepared you for your investing career?

I’ve been in many leadership roles and I’ve also launched many products. That experience is helpful for when I work with founders.

Where were you in your life when you were writing your book, The Myth of the Nice Girl?

I transitioned from my role as a media executive to investing and my kids were 6 and 5. Writing the book allowed me to take my years of career building and family juggling and synthesize my learnings in a way that can hopefully inspire and be helpful to others.

What do you hope for readers to take away from your book?

They don’t need to check qualities like kindness, compassion, and empathy at the door when they go to work. All of those qualities will serve you well and will help you accelerate your career.

You also stress the importance of relationships built on trust. Why is it important to grow and maintain those relationships in the business industry?

Being successful in business is all about relationships — whether you’re trying to persuade someone, negotiate with them or lead a team. It all comes back to human interactions and relational intelligence.

There are many lessons outlined in your book. One, in particular, caught my attention. It is that a woman can achieve a career she loves without becoming the person she hates. Could you elaborate, what’s your personal experience with this lesson?

Early on in my career, I was given bad advice — that I was too nice, and I needed to toughen up. When I took on a “tougher persona”, it was exhausting and depleting because I was trying hard to be someone I’m not. When you are yourself, you are comfortable and confident.

If you were able to read your own book at the start of your career, how would your business path have differed today?

This is a tough one to answer. I think I would have prioritized networking earlier on in my career, but I’m not sure if that would have taken me in a different direction.

You recently wrapped your cross-country book tour; can you share a special moment or highlight from that tour?

Speaking at The Coca-Cola Company in Atlanta (I worked at Coke in my twenties) and having Lamar Chesney, my manager at the time, introduce me was just amazing.

His wife, Kim, and family were in attendance as well. Lamar played an instrumental role in my career, so I really loved sharing that moment with him.

Currently, you contribute monthly to an advice column called Advice from a Nice Girl, for Refinery29. Why was it important for you to create this outlet to guide women through their business inquiries?

I’m always thinking about how I scale the advice I give to women one-on-one. Writing the book and writing the advice column are really effective ways to do that.

What’s the best thing a mentor can give to their students?

Honesty.

What advice would you give to women who are intimidated to take the leap into the business world?

To look at things they have done in the past that has created value and know that those skills are transferable to business.

By: Vivianna Shields

Spotlight

Waving Through A Big Screen: ‘Dear Evan Hansen’ Cast Talks Film Adaptation

With Ben Platt reprising his Tony-winning role as the show’s titular character, a whole new Hollywood cast takes on Broadway.

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A boy and girl laughing

Content warning: mentions of anxiety, depression and suicide.

Article by Riley Farrell

All that it takes is a bit of reinvention for Dear Evan Hansen to move from the theatre to theaters, hitting eardrums on Sept. 24 this year.

With Ben Platt reprising his Tony-winning role as the show’s titular character, a whole new Hollywood cast takes on Broadway. Platt, Julianne Moore, Amandla Stenberg, Amy Adams, Danny Pino, Kaitlyn Dever, Stephen Chbosky and Steven Levenson explained the movie’s newfound reach and relevance in an interview with BLENDtw, among other publications.

The Plot Thickens

A boy between two trees in a forest

Dear Evan Hansen

Begrudgingly in therapy for anxiety, high schooler Evan Hansen is tasked with writing daily letters to himself, hence the movie title. After Evan’s peer Connor Murphy kills himself with Evan’s letter in his backpack, Evan’s page is mistakenly thought to be a suicide note from Connor. 

Evan tells a well-meaning white lie that soon darkens with self-interest to get closer to the Murphy family, which includes Connor’s sister Zoe (Kaitlyn Dever), and Connor’s mom and dad (Amy Adams and Danny Pino, respectively). Via fake emails and a fundraiser, what once began as a misunderstanding spirals into an operatic betrayal about teens and their screens. 

Oh, How Times Have Changed (Or Not)

A boy and woman sitting on a couch

Dear Evan Hansen

To address the obvious, it has been a long time since DEH initially premiered in 2015 – but the cast said the musical remains relevant. Things have changed: a pandemic rocked our worldviews and Ben Platt, shockingly, aged.

Platt, 27, played Evan in the original musical version. After the movie trailer dropped in 2021, Platt faced online backlash over playing a character a decade younger, even though he lost 15 pounds and changed his styling routine to appear youthful.

“As a parent, I saw a teenager in Ben’s demeanor,” Julianne Moore, who plays Evan’s mom, said in Platt’s defense.

Speaking of something that’s aged us all, COVID-19, the ideas explored about mental health in DEH six years ago seem timely today, said Dever.

“This film is about feeling isolated, after the pandemic, we’re looking to feel heard,” said the Booksmart actress.

A 2021 study from the National Institute of Health found that anxiety symptoms increased during the COVID shutdowns, making ordering delivery and asking peers to sign your cast daunting. This film was a refreshing counter-narrative on what anxiety looks like, demographically and behaviorally, said Stenberg, who shared an on-set story about the stakes of DEH.

Chbosky, the author of Perks of Being Wallflower, showed a letter to Stenberg that a teenager had written to him after reading the novel. The reader expressed how his suicidal ideation disappeared after reading Chbosky’s book. That book saved him, said Stenberg. After that experience, Stenberg said she felt the movie served as an opportunity for mental health representation, not tokenism.

 “I was excited to be playing a Black girl who is on medication,” Stenberg said of her high-achieving teen character, Alana Beck.

There’s no one face or behavior associated with anxiety, Stenberg said. Stenberg said she’s been prescribed medication as a teenager but has only recently come to terms with the shame she felt about mental health.

 

Movie Magic

A boy alone on a stage wearing a tie

Dear Evan Hansen

The year isn’t the only context that’s changed. The medium by which this sensitive story is delivered has transformed from the live stage to the screen. Freedoms of editing and re-filming takes helped storytelling, said Chbosky, who felt ‘obsessed’ with the spotlighting of each character.

Via camerawork, Chbosky and Levenson said they more innovatively explored symbolism and imagery. The film’s juxtaposition between social media and nature – contrasting screens with sunlight as motifs – is about duplicity in the dark and authenticity in the light, said Chbosky.

 “You can’t have truth without the lie,” said Chbosky.

The filmmaking medium aided in communicating the perils of presenting a fake self online, said Levenson. 

 “We wanted to play with the idea of how fast lies can spread online,” said Levenson. “How untrue things make you feel great and the complicated nature of that.”

Expanded audiences can enjoy the story now that it has transcended the Broadway medium. Though fans of the original musical will encounter changes to the original stage material, Platt said he thinks Evan’s move from the stage to the screen is a step towards accessibility. The message of DEH is magnified when more audience members are added to the conversation, said the Pitch Perfect actor.

 “No matter what, it’s important for me to communicate that there’s nothing that makes you unlovable,” said Platt.

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Spotlight

Meet Thais Drassinower: A Latinx Woman Film Creator in Hollywood Pushing for Diversity

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A black and white photo of Thais Drassinower wearing black hat and tank top.

This past year, the prestigious British Academy of Film and Television Arts (BAFTA) selected Thais Drassinower into the Newcomers program. Thais is based in L.A. as a female filmmaker. The year 2020 had the biggest turnout of women in the program and Thais was one of those representing female filmmakers!

This program offers career support and helps to new filmmakers in the industry. Apart from being welcomed into the program, Thais has a lot of history with filmmaking and in the film industry. We interviewed her to learn more about her history with film and any new projects she might be working on. 

1. Your hometown is Lima, Peru, what was it like coming to America and starting up in the film industry? What inspired you to pursue filmmaking as a career, and please tell me a bit about that journey. 

I’ve been a storyteller for as long as I can remember. I started writing stories as soon as I learned how to put two words together.

My grandma still keeps those early ones in her bedroom chest. I’ve also always loved film and would spend my free time as a teenager watching foreign film cycles at the local cultural center.

But as a young woman from a traditional family growing up in Lima – Peru, I never thought being a filmmaker was an option for me.

My diverse interests in story, psychology, and anthropology led me to advertising as a first step and it was then, working as a copywriter in Chicago, that I realized the power that audiovisual communication has on society and understood that there are archetypes in the collective consciousness that stories can portray in infinite ways.

That’s when I decided to become a filmmaker and assume the responsibility of sharing narratives that can shift our world into a more comprehensive, empathetic, and healthy place.

I started taking night classes at a local school after work and then decided to make the jump and apply for an MFA in Film which got me to NYC where I got my degree at Columbia University. That’s how it all started. 

2. Before transitioning to the film industry, you were a copywriter. Can you tell me what it was like making that transition to filmmaking? Did you encounter any major differences or have any difficulty with the transition to films? 

I was a copywriter for an advertising agency in Chicago which meant that, together with my partner, I came up with an idea for a commercial, wrote the script for it and then supervised the whole production and post-production process to make sure the idea was coming to life in the way we envisioned it.

The whole supervision part of the process was similar to being a film producer on a project. Being on set and watching the director work with the actors made me fall in love with the directing process. I think it has been a very organic transition and my years as a copywriter helped me build very important skills that I now use as a writer/director.

Film director and crew
Source

3. The entertainment industry can be cutthroat at times. Have you endured any hardships along the way? What did you do to overcome them? 

I’m still at the beginning of my career and it is definitely a challenging field. As a Latinx woman trying to break in, you have to work extremely hard and convince people that you deserve a seat at the table.

It’s an exciting time for minorities in Hollywood, the conversation is open and more studios are looking to champion diverse and underrepresented voices, but there is still a long way to go to achieve proper representation and I’m proud to be a part of this new generation pushing for change. 

4. You’ve directed three projects, “The Catch,” “Baby,” and “Memories of the Sea.” All of which are special in their own ways. Please tell me a bit about how you drew inspiration for these projects and how they are connected to you? 

Memories of The Sea was my first film which explores the sense of loss for a child. My dear friend and fellow filmmaker Sudarshan Suresh had written a beautiful script which we then worked on together to adapt for me to direct it.

I decided to set it in Brazil because that’s where I spent my first years of childhood and where I experienced a sense of loss myself.

I wanted to revisit the space and dive deep into the experience of seeing the world through a child’s eyes. This is a film about finding your own answers when adults don’t explain things to you. I think we often forget how intuitive and perceptive children are and this film attempts to remind us. 

Baby, my second film, explores what it means to grow up by messing up. It’s a film about a young woman who goes home for a weekend and has ​an unnerving encounter with her estranged father at a nightclub which reminds her that there are unhealed wounds.

Through a series of disturbing events that night, she will be forced to understand that the only person who can take care of her now is herself. I drew inspiration for this film from the memories of being that age and feeling lost at many points. Feeling like a grown up, but also like a child.

Feeling like I had all the answers, but then suddenly like I knew nothing. It’s a fascinating period in a person’s life and with this story and through this character I explore subjects such as sexuality and consent. 

Finally, The Catch, my latest film, tells the story of two trapeze artists whose trust is threatened right before the biggest performance of their careers. The script was written by another Peruvian making waves in the US, my dear friend Camila Zavala who also produced the film.

What attracted me to direct this movie was the opportunity to explore the concept of trust between a couple with such high stakes and the idea of dancing between public and private spaces in the magical world of a circus.

The film invites us to reflect on the power of a bond and what it takes to break it. 

5. Many young people are looking into the arts as careers, but of course, they may face obstacles along the way. What would you say to someone who would want to pursue a career such as filmmaking? What advice would you offer? 

I say GO FOR IT. This is a challenging career, but all good things in life require you to work hard for them. The enjoyment comes from the hours you put in day to day. I find that the most important things are consistency and your community.

Do the work, go out and shoot, sit down and write, even if you don’t end up showing that “thing” to anyone, practice makes a master. And surround yourself with a group of peers who will champion you and who you will champion. Help each other out.

Film is a collective art and you can’t do it alone, having a group of colleagues that you trust is crucial for your career. Find them. Either at school, at writing groups, at online forums. Find them and nurture those relationships. They are the most wonderful gift that a film career can give you. 

I started writing a blog for young female filmmakers who are working or hope to work on their first feature film. There you can find advice on how to embark in the journey both from my personal experience, and also from interviews that I make to first time female directors.

Check it out and hope you find it helpful, I’m always available through there for any questions you might have.  

Best of luck to you all! 

6. What are your plans for the future in filmmaking? Do you have genres or films you are particularly interested in? 

I’m currently working on my first feature film which I hope we can start pre-production for once we achieve a new normal after COVID-19. I am interested in telling stories through a female perspective in the genres of psychological thriller, psychological horror, and drama.

As I mentioned before, it is also very important for me to portray diversity on the screen through my narratives and I look forward to keep sharing stories that build empathy and hopefully invite the audience to reflect and discuss.

From growing up in Peru and moving to L.A, to transitioning from copywriting to filmmaking. Thais has achieved many great things that other young filmmakers aspire to achieve.

We hope that by reading this article, many young filmmakers or others wanting to join the industry can get some inspiration from Thais and perhaps one day join the Newcomers program like her.

Thank you Thais for your time and we wish you luck with your first feature film and your BAFTA Newcomers program!

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Spotlight

Alicia White Leading Project Petals to Repair Communities

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Alicia White, CEO of Project Petals

Nonprofit organizations are driven by a social cause. They help families in need, repair communities, teach children new things, and give hope to those who need it most.

Alicia White, the founder and president of Project Petals, had all of this in mind when starting her nonprofit. She is an advocate for all those living in low-income and under-resourced communities. Not only is she an entrepreneur, but she has also worked with the United Nations and done grant work with domestic justice civil rights issues within her community.

BLENDtw had the opportunity to interview White regarding her history with Project Petals and moving forward with her program. 

1.) You started Project Petals with the vision to help low-income and under-resourced communities. Can you tell us a bit about what the process of starting up a new business was like? What were your struggles along the way? 

The process of starting my organization has been rewarding, and I learned so much through the process. My organization started out as a volunteer-led project in Queens, New York. It was important for me to form an organization to improve the environment, support communities and future leaders.

It was challenging starting my first environmental project, and I wanted to make it less difficult for anyone coming after me. Also, to help youth learn the leadership skills needed to make an impact in their communities.

Starting a new organization for me had its challenge, but I learned so much along the way. I had to essentially learn what it was to set up an organization in what felt like overnight. Through extensive research, I had to file paperwork,  create a website, the logo, the structure of the organization, and just typical start-up activities fell on my shoulders.

Like most black women founders, my biggest struggle was finding and securing funding. For example, in 2019, Black-led organizations received less than 4% of grants and funding. That percentage dwindles when you are a woman.

2.) COVID-19 has been challenging for many small businesses and has caused people within many communities to struggle to make ends meet. How have you seen this affect them and what has Project Petals been doing in response to this? 

COVID-19 has hit the communications that my organization works, extremely hard. My organization had to change from working on the ground with large amounts of volunteers to working remotely, with fewer volunteers on the ground.

Through all of this, we were still able to support our community leaders and neighborhoods with the tools and resources that they need to improve their environments. Like every other organization, we have to abide by COVID-19 safety restrictions and guidelines to keep everyone safe while still actively providing the services that are needed to make an impact.  

3.) Going forward with Project Petals, what do you envision with your company? Where do you see it going in terms of growth? 

I see Project Petals eventually moving to a national scale. The need for environmental support and community development is needed now more than ever. With the climate crises on the brink of causing further catastrophe, it is vital that Project Petals is able to serve as many communities and leaders as we can. 

4.) You have a program called, “Youth Builders Program.” Can you elaborate more on what it is and what sort of programs it offers? And how this program can be of help to those participating in it?

Our Project Petals Youth Builders Program helps young people gain the leadership skills they need to improve their communities and futures. Our program connects youth in grades 4-12 to engineering, architecture, urban planning, environmental science, tech, and design professionals who can offer mentorship, experience, internships, and inspiration through monthly workshops.

We work to catalyze the next generation of environmentalists, community leaders, and professionals in these fields. Our program inspires them to develop a passion for these fields, thus working to create a more sustainable, diverse, and equitable world. One hundred percent of all of the youth show great leadership potential. We believe by fostering this leadership and giving them access to a network of professionals; we will start to build more resilient communities. 

5.) Before Project Petals, what sort of jobs were you doing? What led you to want to become an entrepreneur and what advice do you have for anyone also planning to pursue entrepreneurship? 

Growing up, I always had ideas that I wanted to bring to reality, but as a young person, I didn’t know how to, and I didn’t think it was possible for me to do so. As an adult, social entrepreneurship gave me the opportunity to take my ideas and actually use them to make a positive impact in other people’s lives and the environment.

If I had to give any advice, it would be to have confidence in your ideas and in your skillset as you may face many obstacles, nay-sayers, and challenges along the way. Failure is par for the course and is a good lesson plan to succeed. 

We hope that by understanding Project Petals, White, and how entrepreneurs can shape the future of the community around them, we can then better understand how to make our community and the world around us a better place. Thank you to Project Petals and White for this opportunity and we hope this program thrives in the coming years! 

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