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Closing the Funding Gap for Women Entrepreneurs-Meet the Founder of IFundWomen

Sydney Murphy

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The brunnette lady in a red shirt is Karen Cahn, the CEO of IFundWomen.
Source: Karen Cahn

Karen Cahn , the Founder and CEO of IFundWomen, has dedicated her career to closing the funding gap for women entrepreneurs and opening up their realm of possibilities through maximizing confidence. A successful pioneer in tech and media, she spent 10 years as an early Google Intrapreneur leading several monetization teams in search, display, and video.

When Karen Cahn started the Branded Entertainment business on YouTube back in 2006, she and a rogue group of sales and product managers, connected big consumer brands and video creators. Her group created the first native video ad experiences monetized on YouTube. 

IFundWomen is the go-to marketplace for active participants and supporters of women-owned businesses. They offer access to capital “through crowdfunding and grants, expert business coaching on all the topics entrepreneurs need to know about, and a network of women business owners that sparks confidence, accelerates knowledge, and ignites action.” 

Despite Karen Cahn’s busy schedule, she has kindly offered advice and reflection on her success story in the following interview.

As the founder of IFundWomen, what led you to create this company? 

IFundWomen was created when my first startup—a video platform for female creators—was failing. We were out of cash. We set up a crowdfunding campaign to raise $30,000 to keep the proverbial lights on. It was the hardest thing I’ve ever done, but eventually, we ended up meeting our goal. 

We had the idea to create a crowdfunding platform specifically designed for women entrepreneurs to get their ideas funded. Why? Because crowdfunding should be the first stop on every entrepreneurs’ journey. It allows a startup to prove there is demand before investing in supply. 

We realized that there was no one to teach us how to crowdfund. We knew that coaching was a key ingredient to any successful entrepreneurial story, so we offered coaching on how to crowdfund. 

Lastly, we knew that women thrive when they’ve got a community of sisters around them to push them to keep going. We made community a core part of our offering as well.

You coach and mentor women on how to start smarter, better businesses. How else do you try to fill that role of mentorship in your life? What do you look for in your own mentors?

I truly believe that women can solve all the world’s problems. I love having a diverse group of investors and partners that has helped me build IFundWomen from the ground up.

I think one of the ways that women differ from men is that women tend to ask for help when they need it. This has definitely been my strategy with building IFundWomen. Test, learn, iterate, and have strong coaches around me to show me the way.

What do you believe is the most valuable thing to invest your time into?

I eat, sleep, and breathe funding for women entrepreneurs. At IFundWomen, our #1 goal is driving funding into the hands of women. That’s what I invest most of my time in and care most about.

What’s one thing you believe every entrepreneur should know?

Overnight success takes five to 10 years. Do not quit your day job when you have a startup idea! You should work in your 10% time to prove there is demand before investing in supply. We believe at IFundWomen that no founder should go into debt or max out credit cards funding the earliest days of her startup.

As a woman in business, you are always meeting new people across all backgrounds and industries. If there’s one thing people take away after meeting you, what do you hope that is?

The one thing people get about me right away is that I’m no BS. I get straight to the point, and tell people the truth about their business idea (only if they ask).

This approach not only saves people time and money, but it also engenders trust. I’m not a “yes” person or a person who just wants to be liked. I’d rather people know that I care about them and their business by giving them honest, constructive, no-BS feedback. 

What is a key business strategy that you took away from your three years as General Manager of AOL Original Video?

Know what your customers want to buy and sell that exact thing to them. For example, when I started at AOL, I knew that, at the time, Verizon was looking to market to women because women make 80% of the household purchasing decisions.

So, my team and I went hunting for the best women video creators, gave them a budget to make whatever they wanted, which not only yielded a 7-figure deal from Verizon, but also got AOL an Emmy nod. 

The IFundWomen COVID-19 Relief Fund provides microgrants to women-owned businesses that are being impacted by this crisis. What charity or foundation is IFundWomen currently supporting?

Our number 1 KPI at IFundWomen is driving funding into the hands of women-owned businesses. To that end, our COVID-19 grants go directly into the crowdfunding campaigns of entrepreneurs raising capital on our platform. 

We believe that no founder should have to go into debt or relinquish equity while building the earliest days of their startup. This is why we provide access to rewards-based crowdfunding and grants. Any of our crowdfunders that have been impacted by COVID-19 are eligible for our COVID-19 grants. 

Additionally, since our inception, we have given 20% of our standard crowdfunding fees back to women raising capital on our platform. Meet some of our Pay-it-Forward grant recipients here.

IFundWomen is closing the funding & confidence gap for female entrepreneurs. How does IFundWomen advise businesses such as hair and nail salons to strategically pivot during the COVID-19 crisis? 

Think smartly about how you can meet your customers where they are and deliver some sort of value. For example, can you deliver hair color with brushes and instructions? Can you do house calls while wearing a mask?

This is the official logo of IFundWomen, or ifw for short.
Source: ifundwomen

Karen Cahn has proven that success can come from every angle, including failure. She has learned from previous challenges that determination is everything when it comes to striving for what seems to be impossible.

IFundWomen is driving funding into the hands of women-owned businesses and closing the funding gap and confidence gap for women entrepreneurs. Lack of funding should not prevent women from taking on business challenges and empowering others through their ventures. 

Karen is living out the BLENDtw vision of generating positivity and confidence for entrepreneurs across all walks of life with connections. 

Through IFundWomen, women are exchanging experiences with other women to help shape their understanding of the world and prepare them for the future. This overwhelming support between women is inspiring us all to strive to do the same: to reach for the “impossible.”

Spotlight

Meet Dr. Cheryl Robinson: The Entrepreneur-Turned-Model Helping Women Embrace The Pivot

Wondering how to pivot to a new career? Check out the story of Dr. Cheryl Robinson, the entrepreneur-turned-model helping women embrace the pivot.

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Dr. Cheryl Robinson

Dr. Cheryl Robinson is an international speaker, the founder of Ready 2 Roar, a leadership coach, and a regular contributor to ForbesWomen, where she writes about businesswomen who have successfully pivoted through their careers.

She is a clear example of a woman who does not give up when facing any inconvenience because, as she says

“When you get knocked down, you get yourself back up, dust off, and keep going.”

After imagining herself in various job positions when she was younger and trying out a few, she realized her interest in sports was even greater.

So, she went back to the East and worked in sports for 15 years, from the collegiate to the professional level.

That’s when she decided to open her own business. Moreover, Dr. Robinson decided to get a doctorate degree, making her a Doctor of Education in Organizational Leadership, to give her validity and credibility for the books she writes and the workshops she hosts.

After going through all of these different paths and accomplishing various goals, she set out to become a commercial print model.

 

Cheryl Robinson Modeling

“I set out to become a model, which is something I’ve always wanted to be, and that’s what I’m currently working on.”

 

So, now, at the age of 40, she signed with a modeling agency.

Dr. Cheryl has been writing for local newspapers and journals since the age of 14-15 and continued writing in college and even after graduating.

“Still, to this day, my goal is to be a New York Times best-selling author, and to do that, you have to write.”

 

After starting her own company, she committed to herself that 80% of her time would be spent on her writing and the other 20% on her business.

“Three months after I made that commitment to myself, I was attending an event, and I saw a woman speaking on a panel, saying she was a contributor at Forbes. I sat there thinking, ‘if she can do it, I can do it,’ so after the panel, I went right up to her and asked her how she got there.

 

Then, I spoke to her about my background and who I am. And what I didn’t know was that the former editor was in the room with her.

I introduced myself to the editor, who told me to send her my portfolio; three days later, she invited me for a mini-interview process, then a week later,

she called me and said ‘welcome aboard.’ ”

Based on Dr. Robinson’s experience, the best ways of changing and adapting to a new career are the relationships you make, so that it becomes easier for you to make any move in the future.

 

Dr. Cheryl Robinson holding a cup and smiling

“It’s all about the quality of the relationships you foster. Ask people in the company out for a coffee. Get to know your colleagues and what they’re working on; develop that relationship, so when you are ready to make a move, you have allies to help you in your pivot.”

 

There are many ways to pivot in a career, but there are also mistakes that should be avoided in doing so, and according to Dr. Cheryl, “not doing enough research is one of them.”

There are a lot of industries or companies that sound sexy to work for, but the reality may be the opposite or the learning curve might be more intense than you had thought.

Being ill-prepared can hinder your development and progress.

Take the time to research what you want to get into and meet the people who’ve done it before you. Learn from their mistakes before jumping with two feet in; know what you’re getting yourself into. Dr. Robinson believes that there are some ways to know when it’s time to pivot in a career.

“If you’re not growing or being challenged in your current role, or there is an idea that you just can’t stop thinking about, take the risk and step out of your comfort zone.”

 

Dr. Robinson always dreamt of becoming a commercial print model, and after interviewing over 500 individuals for her column, she realized

“it does not matter how old you are. you can always pivot.”

As we grow up, society tells us that we have to reach certain milestones by a certain age. However, it’s just not realistic sometimes.

So, you have to permit yourself to be okay with not hitting certain milestones as quickly as you imagined.

Dr. Robinson has always wanted to see her face on a billboard somewhere, and as she got older, she gained more self-confidence so, at the age of 40, she said “it is now or never.”

Through networking, she met a model agent with whom she talked, did her photos, and her potential got noticed to the point where she got signed with that modeling agency; and has now booked her first gig.

With all of what Dr. Robinson has already accomplished, she still has her head on plans for the near future. Her new leadership book is coming out at the end of this year.

In the new book, she wants readers to understand that pivoting or transitioning in a career doesn’t have to be scary.

“People might get fired, get laid off, move, and then be obligated to find something else, which can seem scary, but if they see it as a positive experience, it is not. Instead, it is an opportunity to develop a strategy to get to where they want to be.”

Want to connect with Dr. Cheryl? You can find her on IG and LinkedIn.

 

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Spotlight

Meet Scott Hughes: The Entrepreneur Who Built One of the Largest Online Book Communities

Are you a book junkie? Find out how Scott Hughes built OnlineBookClub, a free online community for book lovers with over 2 million members.

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Scott Hughes

Are you a book lover?

If you are, then you need to check out OnlineBookClub.org, a free online site for book lovers around the world.

The online site features book reviews, book & reading forums, and useful tools that enable you to store, track and list books you have read or want to read.

Scott was only 19 when he launched OnlineBookClub.

The idea of creating OnlineBookClub originated after Scott, a book fanatic, realized that there were too many restrictions for in-person book clubs such as tight deadlines on book reading, a limited selection of books, and little freedom to pick books to read. 

Scott wanted to leverage the power of online discussions and create a flexible space where people all over the world could easily find people to chat about any book at any time. That is how OnlineBookClub came to life. 

Building the online platform was a rewarding experience for Scott, but it was far from easy.

For 7 years, Scott ran the business and paid himself nothing from it. During those years, he worked odd jobs to pay his living expenses and put food on the table for his two kids. 

“I remember one month I had to go to the coinstar machine at the bank with my spare change on the 10th of month just so I could cover the rent, but I did it.”

The hardest part of creating the platform for Scott was finding time to run the business while juggling his day job and raising two kids. It was difficult for him to find a work-life balance but he made it work despite the hardships. 

At the end of 2014, Scott finally took a leap of faith, gave up his side jobs, and went full-time at OnlineBookClub. He knew that to make it work, he had to devote himself completely to the online site.

And his efforts paid off. 

The platform is thriving with over 2.7 million registered users as of November of 2021.

Scott’s team recently released an e-reading app meant to compete with Amazon Kindle, called OBC Reader, which is available on both the Google Play Store and the Apple Store.

The revenue of the platform primarily comes from paid online advertising and professional services to authors and publishers, such as editorial reviews and manuscript editing.

Scott is proud of the work he has accomplished so far, especially of the community he has built.

“OnlineBookClub has always been filled with kind people who have a strong sense of togetherness and community. It’s like a second family for us.” 

Scott’s journey has been full of ups and downs, but through it all, he is grateful for all the experiences-good ones and bad ones.  

When asked to advise young entrepreneurs just starting, he has the following to say:

“The journey never really ends. If you make a million dollars, then you might chase a billion. Even if you reach all your financial goals and lose interest in that side of things, your mind will create new different goals. So it’s never about reaching some destination. When you look back on it, in many ways the most challenging times are also seen most fondly.”

He also believes that entrepreneurs need to be driven by something other than money. 

“I’ve found in my anecdotal experience and just from watching the world around me that those who desperately chase money are the least likely to find it. In contrast, when you work hard on yourself and your real dreams, money chases you. Money–and even health and physical fitness–are only really ever a means, not an end in themselves. Without some kind of vision or passion to be the real end, the real goal, the real dream, it’s like driving a car with no gas.”

Scott’s story is a great reminder that anything can be achieved with perseverance, passion, and hard work.

So, if you are just starting, make sure to stay tuned for his upcoming book, “In It Together: The Beautiful Struggle Uniting Us All,” which will be released soon.

You can connect with Scott on Instagram, Facebook, or Twitter for more information about OnlineBookClub and get updates about his latest projects. 

 

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Spotlight

‘Halloween Kills’ Cast & Crew Explain the Slasher

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(from left) Karen (Judy Greer), Laurie Strode (Jamie Lee Curtis) and Allyson (Andi Matichak) in Halloween Kills, directed by David Gordon Green.

Article by Riley Farrell

The cast and crew of Halloween Kills told Blendtw why the latest slasher’s gore is anything but gratuitous in a year like 2021. 

Jamie Lee Curtis, Andi Matichak, Anthony Michael Hall, Kyle Richards, Malek Akkad, David Gordon Green and Jason Blum tell horror fans to expect carnage. After all, Halloween Kills must live up to its title.

Chainsaws buzzing and bats swinging, Halloween Kills is a current-day cathartic catastrophe – and no character is safe – according to producer Jason Blum of Blumhouse Productions.

Halloween Kills is the 12th movie in Michael Myers’ macrocosm, with the 13th, and allegedly final, movie coming out in 2022. When seriously injured Laurie Strode thought she killed Michael Myers after 42 years of trailing him, his annual bloodbath recommences. Sick of living at the mercy of “pure evil,” the town’s vigilantes revolt against the boogieman. 

 

“Subtlety is not this film,” said director David Gordon Green, on fitting in as much bloodshed as possible in 105 minutes.

 

The cast filmed Halloween Kills two years ago and shelved it due to the pandemic, until now.

Picking up where Halloween (2018) left off, the film explores the aftermath of collective trauma, said Green. Given everything that’s ensued in the last two years, viewers do not have to live in Haddonfield to understand suffering, and inversely, resilience. 

 

“We’ve taken a slasher movie and it’s landed in a time of cultural relevance because of our public consciousness,” said Green. “Though [the movie is] grotesque, there are moments when we feel the humanity underneath the surface of this movie monster.”

 

Halloween Kills brought back two characters from the 1978 Halloween in Tommy Doyle (Anthony Michael Hall) and Lindsey Wallace (Kyle Richards), the two children who Laurie babysat during Michael’s initial attack. Hall and Richards did not require much persuasion to hop on the franchise, said Green.

 

Halloween kills

Jamie Lee Curtis as Laurie Strode in Halloween Kills, directed by David Gordon Green

The callbacks of all-grown-up characters, of course, evokes nostalgia. But the twist on the trope is that, instead of running from Michael, the kids now face him head-on, said Richards. Hall, who described Halloween Kills as a “thrill ride” and “freight train,” said the slasher hinges on human resilience.

 

“We summoned something deep in themselves and decided to fight back, we’re not just survivors but fighters,” said Hall.

 

Resilience as a motif snugly fits within the cultural zeitgeist, even earning a title as Forbes’ 2021 word of the year. Though coincidental, the visceral and violent images in Halloween Kills harken to audiences’ nihilistic experiences of the past 18-months. Producer Malek Akkad said the slasher film can paradoxically be pertinent yet escapist for viewers who’ve experienced the horror genre by simply reading the news.

 

“It’s tough for everybody right now and this movie’s just a fun release,” said Akkad. “There’s nothing more cathartic for people watching than to see a final girl like Laurie.”

 

For reference, the final girl trope, pioneered by the character of Laurie Strode in John Carpenter’s 1978 Halloween, represents the heroine left standing at the end of a horror movie who is charged with defeating the antagonist. Film theorist Carol J. Clover coined the term in her 1992 book, ‘Men, Women, and Chainsaws: Gender in the Modern Horror Film.’ The final girl has been observed in many films, including The Texas Chain Saw Massacre, Alien, Friday the 13th, A Nightmare on Elm Street and Scream.

 Scream queen Jamie Lee Curtis said she was unaware of the meaning and dialogue surrounding the final girl until recently. She argued, even though the trope has immense cultural significance, the original idea of the final girl is uncomplicated.

 

“The term is just about the tenacity of women to survive because, the truth is, women have survived through a lot,” said Curtis.

 

No characters know survival better than the Strode women. Andi Matichak, who plays Laurie’s granddaughter, and Curtis agreed that their favorite behind-the-scenes moment centered on feminine resilience in spite of harsh conditions.

 

Halloween Kills

Michael Myers (aka The Shape) in Halloween Kills, directed by David Gordon Green.

It was a frigid 4 a.m. shoot, and the three generations of Strode ladies were alone in a truck, coated in fake blood, with only each other and a camera rig for warmth, Matichak described. This moment was the last time Laurie, Karen and Allyson were on screen together.

 

“It was a powerful moment to lean on each other and feel the weight of the project,” Matichak said.

 

Cutting through the sweet moments is the slasher at the heart of the story, said Curtis on the “high octave, frenzied” plot of Halloween Kills. For audiences who’ve lived through the chaos of the past two years, Halloween Kills should match their fast pace of existence.

 

“The past is irrelevant, you’re so in the present moment,” said Curtis.

 

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